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NAGASHIMA Kota

Faculty
Department of Marketing
Institute of Social Sciences
Course of Marketing
PositionProfessor
Mail
HomepageURL
Birthday
Last Updated :2019/03/22

Researcher Profile and Settings

Education

  •  - 1989 , Waseda University, Graduate School, Division of Commerce
  •  - 1982 , Waseda University, Faculty of Commerce

Degree

  • (BLANK)

Association Memberships

  • The Japan Academic society of Direct Marketing

Research Activities

Research Areas

  • Business administration, Commerce

Published Papers

  • A Letter to the Editor of Newspaper as Word of Mouth: A Case Study on a Letter to the Editor of Newspapers concerning Direct Marketing, NAGASHIMA Kota, (93) , 03
  • A Study on the History of Direct Marketing in Japan -From the View Point of Act on Specified Commercial Transactions-, NAGASHIMA Kota, (91) 61 - 73, 03
  • An Empirical research on Internet Mall Loyalty. -Quality and Loyalty of Internet Mall and Shop -, NAGASHIMA Kota, Direct Marketing Review, (14) 60 - 84, 03 , Refereed

Misc

  • Changes and Undercurrent of Direct Marketing, NAGASHIMA Kota, Direct Marketing Review, 17, 招待有り
  • Decision-by-Customer Marketing -Marketing in the 21st Century-, The Journal of Tokyo International University, (54) 55 - 68,   1996
  • Development and Challenges of Return Policy in Direct Marketing, Direct Marketing Review, (2) 13 - 22,   1996
  • The Image of Direct Marketing in Japan & It's Strategic Insight 口頭発表, Direct Markting Educational Foundation Eighth Annual Educators' Conference,   1996
  • Direct Marketing from the vierpoint of Consumer.,   1996
  • Privacy of Direct Marketing in Japan, Direct Marketing Educational Foundation 9th Annual Educaturs' Conference での口頭発表,   1997
  • Changing of Oistrbution Structure waing Pelimunary roport of Cenuse of Commesce, Distribution Policy, (49) 41 - 49,   1992
  • Marketing of Direct Marketing Certerpries and in probler., Tri View, 11, (6) 23 - 29,   1997

Books etc

  • Development of Distribution
      1997

Conference Activities & Talks

  • Changing of Payment and Consumer Behavior, NAGASHIMA Kota,   2018 11 05
  • An Empirical research on the Structure of Internet Mall Loyalty, Kota NAGASHIMA, The Japan Academic Society of Direct Marketing,   2014 05 17
  • The Structural Approach of Internet Shopping Mall Loyalty, NAGASHIMA Kota, Marketing research summit 2013,   2013 10 13 , Marketing EDGE

Awards & Honors

  •   2015 07 , The Japan Academic Society of Direct Marketing, Encouragement Prize of The Japan Academic Society of Direct Marketing, An Empirical research on Internet Mall Loyalty - Quality and Loyalty of internet mall and shop-

Research Grants & Projects

  • Empirical Study on the Structure of Internet Mall Loyalty., The Japan Academic Society of Direct Marketing, Research Project, NAGASHIMA Kota
  • A Study on Customer Satisfaction Guaranteed
  • Direct Marketing
  • Marketing in the 21st Century