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Shin Osera

Faculty
Department of Marketing
Course of Business Administration and Marketing
PositionAssociate Professor
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Birthday
Last Updated :2019/05/16

Researcher Profile and Settings

Association Memberships

  • JAPAN SOCIETY OF MARKETING AND DISTRIBUTION
  • JAPAN ASSOCIATION FOR CONSUMER STUDIES
  • JAPAN ACADEMY OF ADVERTISING

Academic & Professional Experience

  •   2015 04  - 現在, Toyo University, Department of Marketing, Faculty of Business Administration, Associate Professor
  •   2008 04  - 2015 03 , Toyo University, Department of Marketing, Faculty of Business Administration, Lecturer
  •   2003 04  - 2006 03 , Waseda University, Faculty of Commerce, Research Assistant

Research Activities

Research Areas

  • Business administration, Commerce

Research Interests

    Marketing, Channel of Distribution, Consumer Behavior

Published Papers

  • Understanding of Multichannel Customer Management: A Review, OSERA Shin, (86) 197 - 209, 11
  • The Process of Shoppers' Multichannel Use: From the Perspective of Shopping Categories, OSERA Shin, Journal of Business Administration, (85) 145 - 157, 03
  • The Value of Multichannel Customers: A Comparison Based on the Frequency of Multiple Channel Use, OSERA Shin, Journal of the Academic Society of Direct Marketing, 13, 16 - 31, 03 , Refereed
  • Mutichannel Development in Apparel Companies: Current Status and Issues, OSERA Shin, Journal of Business Administration, (83) 143 - 153, 03
  • Characteristics of Multichannel Customers, OSERA Shin, Journal of Business Administration, (82) 151 - 164, 11

Research Grants & Projects

  • Channel Relationship
  • Muitichannel Customer Management
  • -, The Other Research Programs