※苗字と名前の間にスペースをあけ、入力してください

TSUKADA Tomoko

Faculty
Department of Marketing
Course of Marketing
PositionProfessor
Mail
HomepageURLhttp://www.marketing-tsukada.com
Birthday
Last Updated :2019/03/12

Researcher Profile and Settings

Education

  •  - 1984 , Keio University, Graduate School, Division of Commerce
  •  - 1979 , Keio University, Faculty of Commerce

Degree

  • (BLANK)

Research Activities

Research Areas

  • Business administration, Commerce

Research Interests

    Marketing Management

Published Papers

  • Do Amazon Purchasers displace Department Stores as Apparel Retailers in Japan?, TSUKADA Tomoko, Bulletin of the Graduate School, Toyo University, 53, 183 - 209, 03
  • A Study on Private Label Apparel Launchs by Department Stores in Japan, TSUKADA Tomoko, Journal of Business Administration, (89) 103 - 117, 03
  • A Study on Dr. Shikamatsu Mukai, a Pioneer in Market Distribution, TSUKADA Tomoko, Keiei Ronshu, (87号) 49 - 63, 03 , Refereed
  • A Study on Luxury Fashion Brands and 'Brand Resonance' as a Goal, TSUKADA Tomoko, Bulletin of the Graduate School, Toyo University, 51, 149 - 179, 03
  • A Sutudy on Brand Strategy for the Local Textile Industry in Japan (2), TSUKADA Tomoko, Keiei Ronshu, (79) 47 - 59, 03
  • A Study on Marketing of Farm Products in Japan, TSUKADA Tomoko, Keiei Ronshu, (75) 29 - 42, 03

Misc

  • Insights from the Texts of Cultural Studies on Corporate Brand, Tsukada Tomoko, Journal of business administration, 61,   2003 11
  • A Study on Retail Banking for Affluent Families in the Provinces, Tsukada Tomoko, Journal of business administration, 60,   2003 03
  • An Analysis of Labor-Intensive Industries in the 1990s in Japan : Based on Research Data of Imported Bags and Luggage from Asian and European Countries, Tsukada Tomoko, Journal of business administration, 56,   2002 03 23
  • Brand Building : A Case on"CD-ROM", HOSAKA Keita, TUKADA Tomoko, Office automation, 22, (1) 95 - 100,   2001 04 22
  • Marketing in the Age of Consumer-to-consumer and Consumer-to-business (1) : Clear-cut Fashion only for the Young Generation in Affluent-Japan, Tsukada Tomoko, Journal of business administration, 53,   2001 03 22
  • Historical Study On Fashion in Japan : Beyond a New Form of Marketers' Myopia, Tsukada Tomoko, Journal of business administration, 51,   2000 03 15
  • A Study on Global Strategy of Japanese Airlines, HOSAKA Keita, TSUKADA Tomoko, WAKUTA Hiroaki, Office Automation, 1999, (0) 95 - 98,   1999 11 26
  • Revisiting S. D. Hunt's Second Set of Fundamental Explananda of Marketing : Toward a General Theory of Marketing, Tsukada Tomoko, Journal of business administration, 49,   1999 03 31
  • A Methodological Perspective on REALTIME MARKETING, Tsukada Tomoko, Journal of business administration, 47,   1998 03 24
  • Approaches to the Study of the Store Images and Some Problems : A Case on Apparel and Fashion-Goods Industry, Tsukada Tomoko, Journal of business administration, 44,   1997 02 28
  • Field Research on Small and Medium sized Bags and Luggage Enterprises in Japan, Tsukada Tomoko, Journal of business administration, 42,   1996 02 28
  • Field Research; How to Plan a Marketing Program for Local, Small and Medium-sized Bags and Luggage Enterprises, Tsukada Tomoko, Mita business review, 38, (4) 99 - 112,   1995 10 25 , 我々は,本稿を含め3本の論文において,国内の空洞化問題が大都市よりもはるかに顕著に現れつつある地方都市の地場産業,すなわち,兵庫県豊岡市及び周辺の地場産業(かばん産地)を事例として,国内の中小・零細企業集団が,今後どのようなマーケティング戦略をとり得るのかについて考えてみようと思う。この豊岡かばん産地は,産地問屋,メーカー,材料商を3つの柱としながら,これらを取り巻く下請け加工業者及び外注内職群による社会的分業体制をとって成長してきた。近年,かばん類はトータル・ファッションの一翼を担う産業の1つとして市場を拡大させているが,この偏狭の地にある地場産業は,全体的には,市場環境の変化に対応することが不十分であるために業績を悪化させている。しかしながら同時に,産地内部での二極分化も進んでいる。つまり,経営状態が緊迫している中小・零細企業群が多数派を占めるものの,一方には,今後のマーケティング戦略如何によっては市場拡大が見込める企業も,規模の大小に係らず存在するのである。本稿では,我々が財団法人但馬地域地場産業振興センターに提出した初期の2つの報告書を基に,過去5年間の実態調査の経緯を振り返りながら,産地の現状と問題点の概要をまとめようと思う。
  • Toward A Broadened Perspective in Marketing (1), Tsukada Tomoko, 白鴎女子短大論集, 14, (2) 131 - 145,   1990 03
  • An Introduction to Macromarketing Studies : A Research Plan Based on Popper's Piecemeal Social Technology, Tsukada Tomoko, Mita business review, 32, (4) 43 - 57,   1989 10 25
  • A Study on Macromarketing as a Piecemeal Social Technology, Tsukada Tomoko, 白鴎女子短大論集, 14, (1) 44 - 65,   1989 08
  • A New Approach to the Study of Macromarketing, Tsukada Tomoko, 白鴎女子短大論集, 14, (1) 90 - 118,   1989 08
  • Organizations Found in Macromarketing Studies, Tsukada Tomoko, 白鴎女子短大論集, 13, (2) 161 - 181,   1989 03
  • L.B.Creighton,Pretenders to the Throne, Tsukada Tomoko, 白鴎女子短大論集, 13, (2) 182 - 220,   1989 03
  • Lucy Black Creighton:Pretenders to the Throne, Tsukada Tomoko, 白鴎女子短大論集, 13, (1) 111 - 133,   1988 09
  • A Study on 'General Theories of Marketing', Tsukada Tomoko, 白鴎女子短大論集, 13, (1) 134 - 160,   1988 09
  • Limitations on Metamarketing Based on Logical Empiricism, Tsukada Tomoko, 白鴎女子短大論集, 12, (2) 86 - 103,   1988 01
  • A Study on "Social Responsibilities of Business", Tsukada Tomoko, 白鴎女子短大論集, 12, (2) 155 - 170,   1988 01
  • Comments on Metamarketing Theory Proposed By S.D.Hunt, Tsukada Tomoko, 白鴎女子短大論集, 12, (1) 71 - 87,   1987 06
  • Beyond Positivism,by Bruce J.Caldwell, Tsukada Tomoko, 白鴎女子短大論集, 12, (1) 125 - 143,   1987 06
  • Andrew Sayer Method in Social Science:Theory and Method, Tsukada Tomoko, 白鴎女子短大論集, 11, (2) 215 - 246,   1986 09
  • The Macro-Environment for the Business Organization, Tsukada Tomoko, 白鴎女子短大論集, 11, (1) 79 - 100,   1986 03
  • The Social Responsibility of Business' in Marketing : A Study on Methodological Problems, Tsukada Tomoko, Mita business review, 28, (2) 53 - 68,   1985 06 25
  • Can Marketing Relate to the Social Responsibilities of Business?(II), Tsukada Tomoko, 白鴎女子短大論集, 10, (2) 166 - 189,   1985 03
  • Can Marketing Relate to the Social Responsibilities of Business?(1), Tsukada Tomoko, 白鴎女子短大論集, 10, (1) 90 - 106,   1984 11
  • Two Entities for 'The Social Responsibility of Business Enterprise' in Marketing, Tsukada Tomoko, Mita business review, 27, (1) 74 - 88,   1984 04 20
  • Technilogy in the New Product Development, Tsukada Tomoko, 白鴎女子短大論集, 9, (3) 76 - 85,   1984 03
  • Reconsideration of Store Images, Tsukada Tomoko, 白鴎女子短大論集, 9, (1) 223 - 247,   1983 10
  • Some Problem Concerning Business and Commercial Education on Women's Junior College Level, Tsukada Tomoko, 白鴎女子短大論集, 8, (2) 168 - 178,   1983 08
  • A new approach on Service Marketing., Do bun kan,   1993
  • Approaches to the Study of the Store Images and Some Problems ; A Case on Apparel and Fashion-Goods Industry, Keiei Ronshyu, (44) 35 - 52,   1997
  • Popper's Piecemeal Social Technological Approach to Marketing directed at Small-and-Medium-Sized Enterprises(1), Toyo Univ. Keiei Kenkyujo Ronshyu, (19) 141 - 161,   1996
  • Field Research ; How to Plan a Marketing Program for Local, Small and Medium-sized Bags and Luggage Enterprises(2), Mita Business Review, 39, (2) 71 - 85,   1996
  • Field Research ; How to Plan a Marketing Program for Local, Small and Medium-sized Bags and Luggage Enterprises(3), Mita Business Review, 39, (5) 39 - 54,   1996
  • Historical Study on Fashion in Japan : Beyond on New Form of Marketers' Myopia, (51) 175 - 189,   2000
  • The Meaning of Fashion in Japan : Class Differentiation and/or Collective Selection, (23) 77 - 94,   2000

Books etc

  • Fashion Marketing
    TSUKADA Tomoko
    EditorDoubunkan  2013 04
  • Corporate Brand and Strategic Product Management
    Chuokeizai  2003
  • Cyber Marketing
    Cyber Marketing  2001

Works

  • The situation of imported bags and luggage in Japan, and a view point for Toyooka, small local industry for bags and luggage.
  • Marketing for used-car-dealers.
  • Cyber marketing for fabric retailers in Nippori, Tokyo
  • Fashion Industry and Japan
  • electronic-business

Research Grants & Projects

  • Cyber marketing
  • Marketing as a Social Science.
  • How to use marketing techniques for small local industries - A Case : Toyooka, Hyogo