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OGAWA Sumio

Faculty
Department of Marketing
Course of Marketing
PositionProfessor
Mail
HomepageURL
Birthday
Last Updated :2019/03/12

Researcher Profile and Settings

Education

  •  - 1982 , Keio University, Graduate School, Division of Commerce

Degree

  • (BLANK)

Research Activities

Research Areas

  • Business administration, Business administration
  • Business administration, Commerce

Research Interests

    Marketing, Consumer Behavior

Misc

  • A Multidimensional Approach to Buying Behavior, 12,   1989
  • The Relationships between Consumer Decision Process and Income, 13,   1990
  • A New Model of Consumer Buying Decision Process, 14,   1991
  • A Comparison of Values in Consumer Behavior, 36,   1992
  • A Multidimensinal Approach to Buying Behavior, 25,   1982
  • The Relationships between Consumer Decision Process and Income, 34,   1990
  • A New Model of Consumer Buying Decision Process, 30,   1985
  • A Comparisun of Values in Consumer Behavior, 36,   1991
  • The Influence of Values on Consumer Behavior, 15,   1992
  • Models of diffusion process in Marketing, 23,   1980
  • The Relation of Attitude Concepts to Buying Behavior -Store Image and Consumer Choice-, 28,   1984
  • Construction of Buying Decision Process Models, 29,   1984
  • A Study of the Causal Analysis on Consumer Behavior, 32,   1989
  • Income Influence on Consumer Behavior -Time-, 33,   1989
  • Are Product Lifecycles 'S' Shape Curves?, Keiei Ronshu(Journal of Business Administration), 39,25-50,   1993
  • The Hyperdermic Needle Model and New Products Diffusion, Keiei Kenkyujo Ronshu(Studies of Business Management), 16,163-178,   1993
  • Income and Buying Behavior to a Low Price Product, (40) 1 - 13,   1994
  • A Loop Model for Measurement of Advertising Effectiveness, (17) 25 - 38,   1994
  • Income and Buying Behavior towards the Products of the Middle Range Prices, (42) 99 - 112,   1996
  • The ABO-blood type and Consumer Behavior, (19) 95 - 118,   1996
  • Income and Buying Behavior to High Price Products, (46) 1 - 16,   1997
  • Income Constraints, Product Needs, and Buying Behavior, (48) 107 - 120,   1998
  • Consumer Behavior and Huizinga's'Homo Ludens', (23) 167 - 186,   2000
  • Caillois's'Les Jeux et les hommes' and Consumer Behavior, (24) 293 - 311,   2001
  • Play Concept and the Roots of Fun, (26) 99 - 119,   2003
  • Is a play 'a plastic model' of human behavior, (58) 25 - 49,   2003

Research Grants & Projects

  • Consumer Behavior and "jeu, play"
  • Behavioral Approach to Consumer Behavior