※苗字と名前の間にスペースをあけ、入力してください

LEE Kyungtae

Faculty
Department of Marketing
Course of Marketing
PositionAssociate Professor
Mail
HomepageURL
Birthday
Last Updated :2019/03/23

Researcher Profile and Settings

Association Memberships

  • JAPAN SOCIETY FOR DISTRIBUTIVE SCIENCES
  • JAPAN ACADEMY OF ADVERTISING

Research Activities

Research Areas

  • Management, Commerce

Research Interests

    Well-being

Published Papers

Conference Activities & Talks

  • Predictors of Japanese Consumers' Satisfaction with Luxury Fashion Goods, Kyung-Tae Lee, 2018 Asia-Pacific Academy of International Business (APAIB) – United Nation (UN) Academic Impact Joint Conference,   2018 06 30
  • Materialism and Subjective Norm: Emerging-Market Consumers’ Responses toward Developed-Market Products, Kyung-Tae Lee, 2016 International Conference of Asian Marketing Associations in Beijing,   2016 10 21
  • Role of Guilt in Mediating the Effects of Consumer Animosity on Buying Intention, Kyung-Tae Lee, 10th Asia-Pacific Business and Humanities Conference,   2016 02 22

Awards & Honors

  •   2018 08 , Association of Product Development and Management, 2018 Best Paper Award, Effects of Materialism on Luxury Consumption Related Subjective Well-Being

Research Grants & Projects

  • Perceptions and Responses of Marketers to Country-of-Origin Effects., Ministry of Education, Culture, Sports, Science and Technology, Grants-in-Aid for Scientific Research(若手研究(スタートアップ)), Kyungtae LEE